Goodvalley aims high

We want to be the world’s leader in producing food using sustainable and self-sufficient methods. Goodvalley (formerly Axzon) has always been known as an agriculture business, but we are now increasing our focus on food. To make this shift in line with our high standards, we have identified four key production priorities: sustainability, food safety, traceability and animal welfare.

Achieving our goals while maintaining the same high quality across our widely spread area of production, requires one set of standards be followed by each. Working with development and compliance every day, Head of Goodvalley R&D Bjarne Vest, explains how dramatically the localisation of our production units impacts on the standard of production and products.

Because we're spreading more and more across borders and cultures, we decided in 2016 to find an internationally known and respected certification that we could make standard throughout Goodvalley. We settled the Global G.A.P Certification and we're currently working on ensuring all of our Agricultural organizations become compliant with the Global G.A.P standards.

Global G.A.P stands for Global Good Agricultural Practice and is an esteemed and well-known food safety certification which is commonly used in the food production industry.

Living up to the Global G.A.P also forms part of our current shift from being a well-known agriculture brand to a self-sufficient food producer. This shift demands an increased focus on our ability to track products from field to fork.

When branding yourself as a self-sufficient food producer, you take responsibility for the entire production chain — and this naturally means you have to promise customers a high level of traceability through all parts of production. And that means being able to document which pig the meat comes from and from which field, and how the grain the pig ate was produced.

Bjarne Vest emphasises how important it was to find the exactly the right traceability-system. It needed to be based on advanced technology and to allow us to document all production steps in entirely credable way – a project that is currently running between the R&D and IT departments in the company.

Altogether, our current areas of focus in production come under the Quality Management and Strategy project, which covers both food safety, traceability and animal welfare. As a minimum, this project must live up to Danish or EU standards.

We are fundamentally based on Danish agricultural traditions and technologies, which are known as some of the strictest in the world, so they are well worth aiming for, no matter where we base our production.

Right now, ensuring Global G.A.P compliance and finding the right traceability software is at full speed. In the middle of July, we achieved our first major goal in the Global G.A.P project when our Ukrainian division passed the first external Global G.A.P audit.

Our Quality Officer Katarzyna Tarka has been working extremely hard to reach this milestone and she is looking forward to more of our departments being up to the audit stage.  

During the harvest period all arable departments will be audited — and soon also our farms in Poland. The animal audits will begin in Russia at the end of summer and the Ukraine and Poland will follow in autumn.

For Katarzyna Tarka and her closest colleagues, the work with the Global G.A.P project has been, and still is, an enormous undertaking, and with projects of this size and importance everyone in the organisation needs to pitch in:

Thanks to the great commitment of the many involved employees who are working on adapting our company to the requirements of the Global G.A.P standards, we are well on the way to succeeding. We expect to obtain the certificates for these locations at the end of the year.



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